November 2, 2012
"Báilalo, Cántalo y Súbelo": a Plinia Palerm contest
Contest winners receive $1,000 each for their remake of the "numerito musical".



"I got the number", a music video starring Plinia Parem (a Raymond Arrieta character) for Doral Mortgage, extended to the contest "Báilalo, Cántalo y Súbelo" through Doral's social media channels.

The contest finalists performed in front of Plinia Palerm and the two winners – Luis A. López and "KD y los presentaos" – won $1,000 each.

The catchy music video makes reference to 787-751-2266, phone number for originating mortgage loans at Doral.

"We're very happy for the warm welcome the campaign has received. Our clients have taken the initiative of imitating the music video, so we decided to thank them by creating a contest and offering up to $1,000 cash. Puerto Rico needs to laugh a little, and this is what this campaign has brought with good humor," said Luis Peralta, DVP Bank Operations at Doral Bank.

To see the imitator's videos, visit facebook.com/doralbank.















 
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