Doral Bank recently announced its new advertising campaign "Stretch your dollar with Doral" ("Estira tu dólar con Doral"), which focuses on the benefits that its deposit accounts offer and the products that work for all customers. Doral seeks to highlight its checking accounts, with features that offer comfort, simplicity and tools that will help stretch that dollar.
"As a banking institution we want to inform our customers, and the communities we serve, the checking account options we offer along with the benefits that work for them. With accounts that help stretch that dollar, we want to be providers of banking solutions that can help our clients focus on enjoying their day to day," expressed Katiria Resto, Product Manager at Doral Bank.
During such times of financial difficulty and less available time, it is important to make sure to have a banking account that provide benefits, and aid with proper personal budget management. Doral's Ddiario is a simple checking account that offers $0 service charges during 6 months. Additionally, the account Doral Más is a checking account that pays more interests; both work for the financial wellbeing of clients and also offer:
- online banking
- Doral Visa® Banking Card
- direct deposit
- minimum opening balance of $25
The new advertising campaign with "Stretch your dollar with Doral" as its slogan, informs customers about the many ways that these accounts will help to stretch their budget. Doral Bank began its communication through print, TV and radio. The banking institution looks to massively expose its checking accounts and persuade customers that seek effectiveness and comfort. And to add to this comfort, all Doral clients can count with 117 ATM's throughout the island, where they can use their Doral Visa® Banking Card to make cash withdrawals and other transactions.