Take advantage of the tips and tricks offered by expert entrepreneurs and professionals as part of our Route.


Host: Alexandra Malagón
by Alexandra Malagón
TV Personality
alexandramalagon@gmail.com


Tips:
  • The 3 "Ds" of success:
    • Dedication
    • Determination
    • Discipline
  • Every step is a step closer to achieving your goals.
  • Everything you do, enjoy the journey. Get organized, capitalizes on every move.
  • A small piece of paper helps a lot more than a great mind. Write everything down!
Professional Presence
by Marta Michelle Colón
Founder of Buena Gente & Co.
salmanoloc@gmail.com


Tips:
  • Did you know that your professional presence says more than a thousand words?
  • How can you ensure that what you say and do, as well as the way you look, helps you obtain greater success?
  • How do you make sure your image sends a clear message of excellence and professionalism?
  • Is your written communication effective in projecting the best of you and your business?
  • What are the rules of etiquette in written communication?
Turn Your Idea Into a Business Opportunity
by Eva Vázquez
Professor in Entrepeneurship at Sagrado Corazón University
evazquez@guayacan.org


Tips:
  • Start by asking yourself if your idea solves a real problem on the market or if the solution you propose is much better than the existing alternatives.
  • Talk with your potential clients: What would they like to get from your product or service? How much would they pay? Etc.
  • Test the product before mass producing it or investing in a larger operation.
  • Invest the least possible amount of capital while still in your preliminary stage (for example, use social media to promote yourself, it's free).
Permits:
Essential to Launch Your Business
by Denise Román
Business and Accounting Consultant, PMA Services
info@pmaservicespr.com


Tips:
  • Before working on getting your permits, it's very important you identify:
    • Business Type (Corporation, DBA or other)
    • Type of Industry (Services, resale or other)
    • Location of property
  • Check if the place meets the industry's commercial requirements before you consider renting.
  • Seek professional advice before taking any step, this can help you save money and time.
Virtual Business
by Sandrysabel Ortíz
Owner, Shoe Square Inc., Winner of despegue empresarial
sandrysabel@shoesquareinc.com


Tips:
  • Create a virtual business.
  • Design a web page.
  • Enable web billing.
  • Make sure your email and website look professional.
  • Market your business on social networks.
  • Use the Internet to improve the efficiency of your business.
Motivate, Inspire Action, and Get Results
by Frances Ríos
Founder of Frances Ríos Communications, Motivational Speaker and Author
frances@francesrios.com


Tips:
  • Focus on the goal. Your objective should always be inspiring others to take actions that allow you to get results.
  • Put yourself in other people's shoes. It's not so much what you want to say, more like what others want to hear in order to feel motivated.
  • Make clients your allies. Pay close attention to your client's testimonials; there's nothing is more powerful than what your clients feel for you.
  • Develop messages that inspire action. Edit your messages so they are: Clear, short and concise.
  • Spread enthusiasm. When you feel and project enthusiasm for yourself, your product, and your service, others will feel the same.
Time management = Productivity
by Beatriz Ferreira
President, RB Personnel
bferreira@rbpersonnel.com


Tips:
  • The clock ticks at the same pace for everyone, the only difference is the way in which we perform, our level of productivity.
  • Knowing our needs and what we want to accomplish is key to establishing the necessary steps to get there.
  • Having established these steps, we can work on the specific actions needed to reach our main goal.
  • Nowadays there are two things that hinder productivity: excessive technology (considering the time required to dominate it) and meetings. Identify which technology really appeals to your objective and stick to the specific purpose of each meeting; this is crucial for successful time management.
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